Making mobile games grow.

We help top mobile game developers improve the business performance of their games utilizing data-driven approach.

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Let the numbers talk.

Hill Climb Racing 2

#1 downloaded app worldwide (12/2016) Analytics setup, soft-launch assistance, design and evaluation of several game-balancing experiments

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featured several times on iTunes in 2016 Analytics setup, complex difficulty curve and churn analysis, strategic segmentation of players, payment potential analysis

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What the Hen

doubled D7 retention and tripled targeted offers revenue Analytics setup, soft-launch assistance, design and evaluation of several game-balancing experiments

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Puppet Soccer

100% revenue growth in 6 months Analytics setup, design-and evaluation of several A/B tests. 3 months of intensive growth-hacking, without the use of paid user acquisition.

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We help you through the whole dev cycle


We help you get prepared for the soft-launch by:

  • choosing the best analytics toolset for your game
  • defining the right KPIs to focus on
  • specifying what data to track, how to track it and help you get it right


We help you improve the most important KPIs by:

  • identifying early game bottlenecks with player progression analyses
  • usability audit and UI/UX suggestions
  • designing and evaulating A/B tests


We help you scale the business performance by:

  • creating strategic player segmentation and targeted offers
  • analysing player payment potential
  • doing paid user-acquisition ASO

We're in good company.

Keen Software House
Pixel Federation
Nox Games
Tiny Soft
Charged Monkey
Datcroft Games

What can we do for you?

Level design analytics

We've built up an extensive knowledge base on how to analyse and tweak gameplay difficulty as well as content pacing in games with linear-level progression to maximize the game's business performance.

First-time UX optimization

Our detailed onboarding analysis will help you spot any underperfoming portions of your game and find the best approach to enhance them through A/B testing.

Retention growth-hacking

We work closely with your game and level designers to validate hypotheses and suggest possible improvements and modifications.

LiveOps & player segmentation

To ensure a long tail is maintained for the game, we help your developers set-up measurments and provide content that is fine-tuned for each player segment.

Evaluating a game's potential

We work closely with VCs and game startups that are looking for funding to evaluate their game's business potential and provide target market research.

You're good with us.


Nobody can be an expert in everything. To deliver the best results, we specialize only in the games which we play ourselves.


We already have a deep understanding of the process of game development, production and marketing, so we quickly become an effective part of your team.

Platform independence

We aren't bound to any tool or platform - we always use the most suitable combination of best-in-class utilities and services for the job, along with our own custom-made in-house solutions.

Long-term partnership

We've already been working together with most of our clients for several years, with some projects having transitioned into co-development mode with a revenue share deal in place.

We're gamers ourselves

When we aren't analysing games, you'll probably still find us playing them.

Meet our dedicated team.

Ivan Trančík

Founder & CEO
Tel: +421911415016

Jakub Trančík


Martin Strapko

Senior Game Analyst

Jakub Marek

Senior Game Analyst

Peter Šulík

Senior Game Analyst

Osama Hassanein

Technical Lead

Josip Bujas

Senior Game Design Consultant

Jakub Motyl

Senior Analyst